Festive Gala

Behind the scenes of a pattern launch….

I released my second quilt pattern, Festive Gala Quilt this week, and it’s been a whirlwind event! Behind the scenes, a pattern release involves so many steps. One week before release, we did a photoshoot downtown Durham at a great spot called “Yours,” which had a really cool, urban feel to it. After some editing in Lightroom, I started to use those photos to promote the launch on Instagram. And it didn’t stop! (in fact, I’m still going now, writing this blog post!)

• Pattern editing

• Photo editing

• Social media post planning (I use Plann)

• Newsletter writing & planning

• Updates to my welcome sequence

• Working with collaborators (See the awesome Quilt Kit @BindedwithLove has!!)

• Creating the actual shop post

• Setting up my quilt on QuiltInk (Color your own! So cool!)

• Sleep? (hahah j/k)

❥ Festive Gala Quilt is a Confident Beginner quilt pattern.

❥ The pattern includes detailed diagrams, step-by-step instructions, as well as coloring sheets for planning.

❥ It comes in three sizes, Crib (36”x36”), Square Throw (52”x52”), and Long Throw (52" x 68").

❥ Instructions provided for 3 colorways

• colors, plus background, as seen on the cover quilt

• 2 colors plus backing, which gives a modern, clean look

• Fat Quarter friendly version, which gives the scrappy look (FREE bonus digital download)